AMC Theatres CEO Adam Aron provided some further details in an earnings call on Monday about his company’s plans to reduce the length of the ad and trailer-stuffed pre-show his customers see before ...
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AMC Theatres Cutting Some Pre-Show "Marketing Material" Even As It Keeps Ad Deal In Place
As AMC Theatres reports a strong box office quarter and reiterates its plan to help claw its way out of debt, its top executive also has a message for moviegoers and studios: we've heard your feedback ...
EXCLUSIVE: After some major studios clutched their pearls over AMC Theatres‘ decision to book more ads before each movie’s showtime, sources are telling us that the No. 1 circuit is working to shorten ...
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