ASMR videos, which can leave people feeling tingly and blissful, are surging in popularity. Here’s a look at the science behind the experience. March 31 at 6:01 a.m. A genre of video called ASMR is an ...

ASMR is not new, but it has picked up pace in the marketing industry in recent times. The use of multisensory media can be effective in engaging consumers and offering an experience that goes just ...

Toyota, the world’s third-biggest carmaker with unit sales of 5.13 million during the first half of the year, is promoting the 2018 model of Camry sedans with a multimedia campaign that includes ...

In recent years, ASMR (Autonomous Sensory Meridian Response) has gone from niche internet trend to mainstream content category. With millions of viewers seeking relaxation, sleep aids, or simple ...

Autonomous sensory meridian response (ASMR) occurs when certain stimuli, including sounds, visuals, or close contact with another person, produce tingling or calm feelings and sensations. Share on ...

As part of its initiatives to launch in South Korea, Ritz Crackers' latest ad has employed binaural technology to play on the rustling of its packages, the crunching and chewing of its biscuits, and ...

Common ASMR triggers include whispering, hair play, and ear brushing. Not all people experience a positive response or any response to these triggers, though. ASMR, or autonomous sensory meridian ...