“Hello and welcome to BuzzFeed’s ASMR News Now, where we take you on a euphoric journey though the news,” a soothing, almost unsettlingly soft female voice whispers. “Now let’s move on to our top ...

Fans of the videos swear these tingles are a real phenomenon, but with limited research on the topic, conversations about the relaxation benefits of ASMR (Autonomous Sensory Meridian Response) have ...

ASMR videos give those watching a real and measurable elevation in mood. But what exactly is ASMR and what does it do to our brain? In this week’s Science with Sam we look at the science of ASMR. 25 ...

Sleep is one of the most important foundations of health, yet millions of people struggle to fall asleep and stay asleep. If you are reading this, you may be one of them… Over the last decade, one ...

The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it? Increasingly, ...

I’ve been a chronic insomniac for about six years. I’ve never really responded to psychiatric treatment, so I’m always sifting through the provisional purported hacks for achieving relaxation. The ...

What do the sounds of whispering, crinkling paper, and tapping fingernails have in common? What about the sight of soft paint brushes on skin, soap being gently cut to pieces, and hand movements like ...

If you've ever fallen into a rabbit hole of ASMR videos, you might wonder how the peculiar sensation comes about. Here's what we know. When you purchase through links on our site, we may earn an ...

She speaks in a low, patient whisper punctuated by a wide smile, her face inches away from the camera. Her voice is soothing and her eyes are warm. "Let me give you this shield potion," she says, ...

With the friction of two sponges rubbing together, actress Eva Longoria plunges head-first into ASMR. For some, that sound — or that of nails scratching against a plush towel, or of a hair brush’s ...

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