While the majority of Alibaba’s revenue comes from advertising, most is direct-response or performance-based. Now the Chinese ecom juggernaut has its eye on brand dollars and is looking to digital ad ...

The logo of the Alibaba Group is seen inside the company's headquarters in Hangzhou, Zhejiang province November 11, 2014. REUTERS/Aly Song HONG KONG (Reuters) - China's e-commerce giant Alibaba Group ...

China is a market on the programmatic verge – Magna predicts that China and Japan will surpass the UK programmatic ad market by 2017 – and Alibaba seems more than ready to embrace it. The Chinese ...

The personnel change embodies the essence of AdChina's technology-driven product focus, according to its chief executive officer Yan Fang Jun. Cheng is one of AdChina's founding members. Prior to ...

AdChina Mobile Ad Network bridges the gap between computers and mobile through content targeting, geo-targeting and mobile device targeting technologies. It facilitates the connection between online ...

Despite the inexorable trend of the convergence of TV and the web, advertisers face challenges such as how to properly plan and allocate their advertising budgets and how to get the best results from ...

AdChina, a Shanghai-based online advertising network, has raised $10 million in Series A funding led by Mayfield China. AdChina, a Shanghai-based online advertising network, announced today that it ...

HONG KONG—Alibaba Group Holding said Wednesday it has bought a controlling stake in a Chinese Internet marketing firm in a move aimed at expanding its advertising business. The e-commerce giant said ...

The e-commerce giant strikes its first deal of 2015 after spending more than $6.2 billion on acquisitions last year. By Clifford Coonan Jack Ma Laker Game - H 2014 Chinese e-commerce giant Alibaba ...

HONG KONG (Reuters) - China's e-commerce giant Alibaba Group Holding Ltd said on Wednesday it had bought a controlling stake in online marketing company AdChina, an investment aimed at bolstering its ...

HONG KONG (Reuters) - China's e-commerce giant Alibaba Group Holding Ltd said on Wednesday it had bought a controlling stake in online marketing company AdChina, an investment aimed at bolstering its ...