Mobile application update. Vector flat outline icon illustration isolated on white background. Google released a batch of new monetization, targeting and measurement features for AdMob on Thursday, ...

Facing a backlash from developers, AdMob is backing off its decision to pull out of services that allow iPhone application developers to plug into multiple ad networks to monetize apps. In June, AdMob ...

After years of seeing its China strategy hobbled at almost every turn, Google has finally carved out a market niche where it's the leader: ads aimed at mobile phone applications. App developers and ...

WASHINGTON, April 9 (Reuters) - U.S. antitrust enforcers' concerns over Google's purchase of mobile advertising leader AdMob are focused on the impact the deal would have on applications developers, ...