The Drum Awards Festival celebrates the leaders pushing B2B marketing toward richer stories and sharper strategy. Follow ...

B2B disruption earns its power through trust. Bold ideas that reflect your brand’s essence and connect with your audience ...

In B2B, where the 95/5 rule means that only 5% of buyers are in market when you want them to be, that memorability is ...

In today’s B2B environment, campaign management has become too time-consuming and complex to handle manually. Buyers interact ...

Organizations go about content marketing the wrong way - then they throw it under the bus. To be fair, the B2B content attention problem is real. Grab your drink of choice, and let's reframe this ...

According to research, B2B decision-makers read an average of 13 pieces of content before buying. Your content is what can make or break their decision to go forward with your firm. But let’s face it, ...

Read along as we explore what the primary purpose of B2B content should be and how brands can balance clicks and visits with content that appeals to key buyers. For many B2B brands, producing ...

If you're a marketer in a B2B business, you know that maintaining a well-planned, high-quality content pipeline is difficult even at the best of times. Now, the COVID-19 pandemic has left many B2B ...

While being extremely valuable to business success, B2B content is also extremely challenging for marketers to execute properly. The problem is twofold: Targeting. Unlike B2C content where you usually ...

Senior marketers at B2B companies say email is the best channel for producing and nurturing leads, blog posts/articles are the top content type for moving prospects through the funnel, and LinkedIn is ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

What makes a successful business-to-business (B2B) content marketing strategy different from marketing directly to consumers? At its core, every content marketing strategy includes the same elements ...