It’s necessary to guide your brand’s narrative as much as possible. Do this by monitoring your brand online and consistently and quickly addressing narratives, both positive and negative. This ...

Is your business struggling with negative online reviews? Has your company fallen victim to a data breach or phishing attack? Are social media users or former employees sharing negative experiences ...

Proactive brand policing, including securing trademarks and monitoring online presence, is essential to prevent misuse. Prompt investigation and documentation of infringement cases are crucial steps ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Last week, I saw a fellow business owner post a warning to his large social media network: He was the victim of a deepfake scam. The scammers used AI and were even able to engage his contacts on Zoom ...

Trademarking visual elements, including logos, specific colors, fonts, and unique packaging, is critical to protecting a brand’s visual identity. These elements are often the first touchpoint with the ...

Ever thought about what would happen if someone else started using your business name? It’s not just annoying—it’s a real threat to your brand. Protecting your business name isn’t just a legal thing; ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. With the proposed U.S. tariff hikes to Mexico, Canada (25%) and China (10%), a number of ...

No one wants to spend years building their business’s reputation only to discover that another company has taken their business name. Discovering that another company is using your business name can ...