Marketing has positioned bottled water as purer and healthier, but the scientific evidence tells a different story ...
In early 2025, the bottled water brand Saratoga went viral. Long before the advent of social media, 125 years ago, the sparkling mineral water brand Apollinaris was one of the first bottled waters to ...
Over the past few months, clean water has come under the microscope thanks to a slew of research analyzing what’s in the stuff we drink. The latest is a study that has detected a previously ...
Though we're all about our reusable water bottles (and everything related to the Stanley tumbler), the love we have for fancy-shmancy bottled water is just undeniable. Despite the crisp, cold ...
How did the nascent bottled water industry make a market for a product that for much of the past century was largely viewed as an unnecessary or wasteful luxury good? In just four decades, this ...