Nonhierarchical partitioning techniques are used widely in many marketing applications, particularly in the clustering of consumers, as opposed to brands. These techniques can be extremely sensitive ...

The centroid method helps businesses identify the location of facilities used for manufacturing and other production-related aspects of the business. The ultimate goal of this method is to use math ...

Entropy Minimization is a new clustering algorithm that works with both categorical and numeric data, and scales well to extremely large data sets. Data clustering is the process of placing data items ...