Imagine a 1950s-era housewife hanging a crisp white sheet on a clothesline in her suburban backyard complete with picket fence as a gentle breeze blows. “We recognize that this woman doesn’t exist ...

Clorox is going big into programmatic advertising spending three times more in 2015 over 2014, representing around 50% of its digital ad budget. Within the digital ad world programmatic ads are seen ...

Clorox is giving its cleaning brand a new purpose in an ad campaign that debuts today, per news material made available to Marketing Dive. The effort is called “Clean Matters,” and includes a ...

As school masking policies continue to cause controversy across the country (as noted in this WSJ article), Clorox has scored with commercials unabashedly showing masked teachers and youngsters back ...

It may sound cold-hearted, but logical: Clorox Company has supercharged its ad budget for its disinfecting products as the COVID-19 virus seems to be making another major passthrough. “We increased ...

Everyone needs bleach. That’s why brands like Clorox have a lot of repeat buyers. The question is: How do you build support for a social cause when you’re selling bleach? Clorox already does a lot of ...

PRINCETON — Church & Dwight Co., the maker of Arm & Hammer detergents, sued Clorox Co. over advertisements that show cats refusing to use a litter box containing its "Super Scoop" product. The ...

A Manhattan judge ruled yesterday that Clorox, maker of Fresh Step cat litter, made “literally false” claims in its litter commercial when it said its product kills odor better than Arm & Hammer's ...

Clorox on Wednesday posted earnings that fell short of analysts' expectations, but saw revenue that topped forecasts. After the mixed earnings report, "Mad Money" host Jim Cramer said the conference ...

The Clorox Company will suspend advertising on Facebook through the end of the year, joining a growing list of companies participating in a boycott of the social media giant in response to its ...

Are you a print subscriber? Activate your account. 1 hour 32 min ago By Ad Age Staff - 2 hours 47 min ago By Brian Bonilla - 3 hours 15 min ago By Ad Age and Creativity Staff - 3 hours 52 min ago By ...