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Thanksgiving Day's game between the Kansas City Chiefs and Dallas Cowboys was the most-watched NFL regular-season game in league history, CBS Sports announced on Wednesday.
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Cowboys vs. Chiefs on Thanksgiving on CBS becomes most-watched NFL regular-season game of all time
Viewership peaked with 61.357 million viewers for the game's conclusion. Previously, the Cowboys' 28-20 victory over the New York Giants on Thanksgiving in 2022 was the most-watched regular-season game, drawing 42.059 million viewers. Chiefs vs. Cowboys shattered that number by over 15 million.
The Dallas Cowboys' 31-28 win over the Kansas City Chiefs on Thanksgiving Day was the most-watched regular-season game in NFL history
The NFL made a decision this year to pit its two most-watched teams against each other on its most-watched day of regular-season football.
The Dallas Cowboys' win over the Kansas City Chiefs on Thanksgiving became the NFL's most-watched regular-season game ever with 57.2 million viewers.
Fox’s early afternoon broadcast of the Packers’ win over the Lions averaged 47.7 million viewers, per Nielsen, making it the network’s biggest regular-season game ever. It’s also the most watched Thanksgiving game on record in the early broadcast window and was up about 27 percent from CBS’ early afternoon game last year.
Each week, every non-primetime game (in other words, the games that aren't played on Thursday Night Football , Sunday Night Football, or Monday Night Football) is broadcast on either CBS or Fox at 1 p.m. ET or around 4 p.m. ET. This means fans everywhere will have at least two games shown on their screens every Sunday afternoon during the season.