NEW YORK--(BUSINESS WIRE)--Prophet, a next generation brand and marketing strategy consultancy, announces that Vice Chairman David Aaker will be inducted into the AMA NY chapter’s 2015 Marketing Hall ...

This episode of the Marketing Smarts Live Show features David Aaker, a renowned figure in the world of marketing. Together with host George B. Thomas, he delves into the fascinating concept of ...

SHANGHAI, CHINA--(Marketwired - Sep 22, 2014) - David Aaker, who is considered the "father of modern branding" and is vice chairman of Prophet, a new breed of strategic brand and marketing consultancy ...

Thanks to social media and technology, innovation is happening more often than ever. That's the case for both your company and your competitors, however, so if you don't bring something different to ...

“I think it was that I didn’t start to Twitter or blog many years ago, because Twitter is such a great device to call people’s attention to articles, and blogging is a great device to communication ...

David Aaker, vice-chairman of Prophet, shares thought-leading views on applying branding to innovation in his new book Brand Relevance: Making Competitors Irrelevant. I first met David Aaker when I ...

“Gotta do it directly. In the first place, communication is very important and you don’t want to have any ambiguity. In the second place, clients really like to get the information straight. They ...

David Aaker, Vice Chairman of Prophet consults exclusively for Prophet clients. He is the creator of the Aaker Model™, has published more than 100 articles and 15 books, including his latest, Aaker on ...