On its face, making a podcast seems simple: You talk into a mic with a couple of friends, covering a general theme. But while the beauty of podcasting is that almost anyone can do it, the process of ...

Have you ever found yourself brimming with ideas, stories, or expertise you’re eager to share, but unsure how to get them out into the world? Maybe you’ve thought, “A podcast could be fun, but where ...

If writing isn’t your forte, good news: Content marketing isn’t limited to written formats. Any type of content that your audience can consume, learn from, and enjoy is fair game. And that includes ...

There are over 4 million podcasts worldwide covering just about any topic you might be interested in. From Comedy to Health & Fitness to News and more, there is a podcast for everyone. While some ...

According to Edison Research, 74% of podcast listeners tune in to learn new things, while others listen regularly for entertainment, to keep up to date, to relax, and for inspiration. There a many ...

The following was previously published in an earlier edition of Marketing Insider. As more and more advertisers look to optimize their media mix against marketing channels they know will deliver ...

Do you listen to Backlisted? Then you know how satisfying it is to hear people discuss books with humor, thoughtfulness and passion. After talking about the podcast’s upcoming U.S. shows with cohost ...