One family’s Elf on the Shelf didn’t go quite as planned this year. In a TikTok post, a mom who goes by the username ...

Christmas book that sparked a holiday tradition for millions of families: Elf on the Shelf is 20 years old. The first book ...

Is "Die Hard" a Christmas movie? What's the most annoying Christmas song and is Elf on the Shelf creepy? Here's where ...

One couple had long avoided the Elf on the Shelf, daunted by the responsibility it required. But when they finally gave in to ...

Elf on the Shelf was created 20 years ago, and since then, more than 31 million scout elves, elf pets, and elf mates have been sold, according to the Lumistella Company. Needless to say, it’s become a ...

Learn all about the history of Scout Elves along with official Elf on the Shelf rules for a fun-filled holiday season.

Twenty years ago, teacher Chanda Bell and her family bet on their unique tradition and turned the story into a massive ...

Twin sisters Chanda Bell and Christa Pitts grew up with a family tradition that is now a booming business. They, along with ...

Our parenting contributor Rose Storey joined us as guest host today for our Christmas Eve show. We hear the story of this years’ Elf on the ...

A towering Elf on the Shelf has returned to the Scottsdale Promenade, once again becoming one of the Valley’s most ...

ABC News contributor Megan Ryte discusses the popular elves bringing holiday magic, like “Elf on the Shelf” and “Snoop on the Stoop.” ...

A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.