When the Minnesota Timberwolves take the court to start the 2017-18 NBA season, they’ll do so wearing new jerseys bearing a brand new uniform patch. The Timberwolves on Tuesday became the seventh team ...

Despite being a universally recognized name in health and fitness wearables, Fitbit turns to paid media whenever it releases a new connected wristband. Because Fitbit is a lifestyle product, it wants ...

Google revealed that it was purchasing Fitbit for $2.1 billion back in November 2019, but the deal has yet to be finalized. One of the organizations the tech giant has to convince for the acquisition ...

Google is acquiring Fitbit for $2.1 billion, or $7.35 per share, the companies revealed today. With the purchase, Google gets access to a wearables business that is largely dominated by Apple Watch.

Google has vowed to not misuse the sensitive health data it obtained with its $2.1 billion Fitbit acquisition for ad targeting to ward off a full-scale antitrust probe in Europe, reports Reuters. The ...

(Reuters) — Alphabet’s Google has offered not to use health data of fitness tracker company Fitbit to help it target ads in an attempt to address EU antitrust concerns about its proposed $2.1 billion ...

Google LLC has confirmed that it is acquiring health tracking company Fitbit for a whopping $2.1 billion, a deal which is expected to close next year. The news caused Fitbit's stock to spike 17 ...

When Google announced it bought Fitbit last week, the company wrote in the blog post "Fitbit health and wellness data will not be used for Google ads." But no real mention about organic search, so I ...

Earlier this month, it emerged that Google’s Fitbit acquisition was facing deeper scrutiny from the EU. A new report today says that European regulators are willing to back off if Google formally ...

With the clock ticking on a European Commission probe into Google’s $2.1 billion bid for Fitbit, the tech giant offered regulators a concession late Monday, agreeing not to use Fitbit’s trove of ...