Forbes contributors publish independent expert analyses and insights. Alison Coleman is a U.K.-based journalist who covers entrepreneurs. A company’s name and logo can play a huge part in its success, ...

Before you start designing a business card or picking colors for your letterhead, you need a logo. Featuring your company name, embellished with a little color and perhaps a few graphic touches here ...

Most artists and designers (logo creators) begin each project with a rough sketch, whether it's a drawing or just written out notes of what you'd like to include. Giving yourself a brainstorming ...

Think of a large, well-known company in your line of business -- one that you admire and aspire to emulate. More than likely, the first thing that comes to mind is its logo, which burns itself into ...

Your logo is a visual representation of everything your company stands for. Think of McDonald’s golden arches or the Nike swoosh-these two impressive logos embody these companies well. But many ...

Other than your brand name, your company logo is one of the most important things people will notice when they discover your brand for the first time -- and it’s something they’ll continue to see and ...

Design is used in almost everything,from the design of a lightto the design of the logoon your sports gear. Logos are a key partof the identity of a business.As the company becomesmore well-known, so ...

A clear, memorable logo is one of the simplest ways to make your business stand out online, and it can shape how visitors ...