A few months ago, I did a one-week experimental push to increase Instagram engagement. While I had mixed results, I did learn a few things, which I documented in an article. I alluded to how I use a ...

Whether you’re drumming up publicity for your event, raising awareness for a cause, trying to encourage a conversation, or simply want to up engagement on social platforms, a great hashtag is ...

Perhaps one of the most useful features of Twitter analytics is the ability to view recurring-trends data: You can access valuable stats on Tweet volume for commonly used hashtags; you can then use ...

Having an effective and catchy TikTok hashtag can easily attract attention from the viewers. It's a symbol that can draw a person's interest in a particular subject on the platform. With that in mind, ...

Maria is a content writer and strategist at SEMrush. Nothing excites her more than seeing her content make a difference. Working alongside the SEMrush Social Media team, Maria strives to deliver the ...

Communicating in the language of hashtags is an annoyingly universal aspect of social media. But if you’re using hashtags on your Instagram posts, tweets, or Facebook status updates, you should make ...

Instagram is testing out ways to make hashtags more valuable by adjusting how top posts are ranked on hashtag pages. Now, more recent and timely content will be surfaced in the section that curates ...

Have you ever wondered how to follow a hashtag on Twitter? If there's a particular topic you're interested in, following the related hashtag makes perfect sense. However, Twitter doesn't make it very ...

When you're helping a friend plan a wedding, there are seemingly endless chores to do. Some tasks are more fun, like cake tasting or flower shopping, while something like assembling hundreds of party ...