BEIJING/SHANGHAI (Reuters) - Danish toymaker Lego is hoping to build a following with Chinese parents by promoting its place in the classroom as well as the toy box. The firm, famous for its brightly ...

FILE - In this Jan. 12, 2010, file photo, a man takes a nap next to a life size human figure built with Lego toy blocks displayed at a shopping mall in Beijing. Danish toy maker Lego says Thursday Dec ...

Lego is putting its money on China’s expanding middle class, the world’s biggest, shrugging off short-term economic woes in the Asian nation. The world’s largest toymaker will invest in China, adding ...

Paul Huang, senior vice president of The LEGO Group and general manager of LEGO China, speaks at a press conference held in the LEGO Group booth at the 3rd China International Import Expo (CIIE) in ...

Jiaxing, China — Toy molder Lego A/S has a new 1.77 million-square-foot injection molding plant in China that, when it's operating at full capacity, will make 72 billion ABS bricks annually. But the ...

Denmark-based Lego Group, one of the world's leading manufacturers of play materials, aims to offer a broader range of toys for both children and adults in China's first to third-tier cities, with a ...

NUREMBERG (Reuters) - Danish toymaker Lego plans to more than double the number of shops in China this year to 140 in its most rapid expansion in any market as demand for its colourful plastic bricks ...

Ai Weiwei has taken his beef with Lego public, and the public has responded by throwing its support behind the outspoken Chinese artist and free speech activist. The artist claimed this week on social ...

HONG KONG (AP) — Danish toy maker Lego said Thursday it has won a major legal victory in China, where a court ruled in its favor in a copyright case against companies making knockoffs of its famous ...