What’s known in the policy trade as ‘lateral thinking’ is the act of re-defining the problem. If you don’t set the problem correctly you won’t get to the real solution. A classic story makes the point ...

Lateral thinking transforms the way small businesses handle the challenge of advertising. An idea originated by Edward de Bono, Ph.D., lateral thinking combines basic reasoning and creative methods to ...

Some years ago, I had the privilege of running a two-day ideation workshop with Dr. Edward de Bono, author of the book Six Thinking Hats and originator of the term “lateral thinking.” As you may ...