Magnus Scheving is the Atlas of children’s television. The creator and star of Nick Jr. ‘s “LazyTown” is a one-man fat-burning, veggie-pushing machine. Scheving plays Sportacus, resident superhero to ...

As Sportacus, the healthy-eating savior of Lazytown -- the imaginary setting for the eponymous children's series -- Magnus Scheving has mounted a one-man campaign to transform the eating habits of not ...

Many a media exec might dream about being a superhero, but few can claim to be one. Lazytown CEO Magnus Scheving, however, is an exception. By Empty, The Associated Press Many a media exec might dream ...

MAGNUS Scheving, the creator of Nick Jr.’s new hit series, “LazyTown,” doesn’t take his success lying down. In fact, the two-time European aerobics champ, a native of Iceland, has energy to spare – ...

TELEVISION is by nature a kingdom of the known; it plays upon our desire to return to a familiar place, for familiar fun, week after week, or even day after day, same time, same channel. Yet there is ...

LazyTown Magnus Scheving, better known as Sportacus, slyly teaches kids that veggies are good and fit is cool HIP HERO If your kids are suddenly getting active and eating their veggies, you may have a ...

A television programme has managed to convert huge numbers of children to a healthier lifestyle - in Iceland. Now that it has arrived in Britain, Bryony Gordon meets the 'ethical entrepreneur' behind ...

Years from now, we’ll know that the hottest song to come out of Iceland wasn’t by the super-hip Sigur Ros, or Quarashi, Gus Gus, or even from the red-carpet queen Bjork. With fond nostalgia, today’s ...

The creator of LazyTown, the globally successful children's television show which promotes a healthy lifestyle, is seeking new investors as he plans to expand the brand into restaurants and film.