Marketo's new CEO Steve Lucas just put Salesforce Pardot and Oracle Eloqua on notice. "Marketo will be the clear and dominant force in marketing," Lucas told CMSWire. If history is any indication, ...

The marketing landscape has changed: Marketers are focused on product-led strategies, and they need to communicate with all prospects and customers — not just the legacy subsets in traditional ...

A rumored MCP server would let marketers run campaigns in Marketo using simple prompts instead of manual workflows The post Is Adobe bringing AI-driven automation to Marketo? appeared first on MarTech ...

Marketing software industry analysts said Marketo was ripe for acquisition — just not by a private equity firm. San Francisco-based Vista Equity Partners confirmed yesterday that it plans to scoop up ...

In his second week as Marketo’s CEO, Steve Lucas walked away from his first board meeting with a mandate from investors to hire 50 developers, add 100 more salespeople and to “go fast.” Marketo’s ...

Marketo yesterday launched Marketo Social Marketing, a suite of products to make every marketing campaign inherently social. The suite's first offerings, Marketo Social Boost and Marketo Social ...

Marketo has entered into a definitive agreement to be acquired by Vista Equity Partners, a software and data private equity firm. Vista will buy all outstanding shares of Marketo common stock for a ...

Marketo vs HubSpot: Which Is Better? Your email has been sent Compare Marketo and HubSpot to determine which is better for your business. Explore features, pricing, and ease of use, plus get ...

Marketo, the marketing software giant that went public in 2013, is being taken private again: PE firm Vista Equity Partners has acquired the company for $1.79 billion in an all-cash deal. The news ...