Allie Lichtenberg will be speaking at AdExchanger’s Programmatic IO: Innovate event, taking place in Las Vegas from May 19-21. Click here to learn more and get your ticket. Over the past 13 years, ...
The ad industry’s efforts to create universal measurement standards for gaming environments just took a major leap forward. Tuesday, the IAB, in collaboration with the IAB Tech Lab and the Media ...
Planning, measurement, ABM and content mapping were just the tip of the iceberg for the topics covered at this year's Strategy & Planning Series. Industry thought leaders from companies such as ...
Citing “significant changes in the in-game advertising landscape” since the Interactive Advertising Bureau (IAB) issued “In-Game Measurement Guidelines” for the ad industry in 2009, the Media Rating ...
In an update that could have implications for future standards for measuring advertising in the metaverse, including new three-dimensional and mixed reality ad formats, the Interactive Advertising ...
The Interactive Advertising Bureau yesterday released proposed guidelines for in-game advertising measurement and opened a public comment period. The guidelines are said to be an important step in ...
Facebook Audience Network, the social media giant's platform for advertising on other mobile apps, is working with analytics firm AppsFlyer to provide ad tracking for game developers. The in-app ...
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