Given the complex nature of today's electronic devices, verification of performance and compliance with standards has become an increasingly time consuming burden and barrier to market launch. This ...

SAN FRANCISCO--(BUSINESS WIRE)--LiveRamp® (NYSE: RAMP), the trusted platform that makes data accessible and meaningful, today announced that it has completed the acquisition of Data Plus Math, a media ...

TV attribution company Data Plus Math has struck a partnership deal with media/marketing researcher Kantar to develop advanced analytics for advertising. Kantar will contribute to measure campaigns -- ...

CHICAGO--(BUSINESS WIRE)--NielsenIQ (NIQ) today announced the launch of an integrated user experience for its Consumer Panel clients globally. This brings the Full View of Retail measurement and ...

The Media Rating Council has renewed its accreditation of Nielsen’s national panel ratings measurement and approved the integration of its first-party live streaming data. The firm noted that the vote ...