Health care quality measures traditionally take into account things that are easy to measure, such as adverse events, medication adherence, and trends in blood glucose levels. These measures are often ...

Faced with the alarming implications of health care spending growth and suboptimal quality, many nations are turning to market-based reforms. The United Kingdom recently empowered primary care ...

To assess the implementation of evidence-based genomic medicine and its population-level impact on health outcomes and to promote public health genetics interventions, in 2015 the Roundtable on ...

Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). Outcomes-based measurement is redefining advertising. GSK recently ...

Today, marketers are being held accountable for their organizational bottom line more than ever before. With transparency increasing across marketing departments and businesses, brand leaders are ...

Quality-of-life (QOL) measurement has a rich history in rheumatology, and although the study of health measurements has expanded remarkably in recent years, there are a number of methodological issues ...

Real-time measurement is key when proving how marketing is actually driving results for stakeholders and patients.

This review presents a set of evidence-based outcome measures for oncology alternative payment models, drawing on evidence from existing and proposed quality measures. Objectives: This paper aims to ...

NEW YORK--(BUSINESS WIRE)--VideoAmp, a leading tech-first media measurement company transforming advertising, today announced its plans to deliver on advanced outcome measurement capabilities for ...