The ways in which people fall asleep are just as personal — and strategic — as the clothes we choose to snuggle under the covers in. Take me, for example: I can’t doze off unless I’ve read a few pages ...

Have you ever experienced that wonderful, tingling sensation near the crown of your head after hearing someone whisper, or crinkle a bag, or cut through construction paper? Well, there's a name for ...

There's an old saying: The best way to get someone's attention is to whisper. Enter Zoe Kravitz's ASMR ad for Michelob ULTRA Pure Gold. It's all whispers and taps, and it has my full attention. Not ...

Fan many beauty lovers, Lush Cosmetics is the perfect way to relax and pamper. From bath bombs to massage bars, the ethical, hand-made brand seems to have it all. And now they're helping you relax ...

Autonomous sensory meridian response (ASMR) occurs when certain stimuli, including sounds, visuals, or close contact with another person, produce tingling or calm feelings and sensations. Share on ...

Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. Have you ever heard or saw something that left your body tingling? A gentle ...

Common ASMR triggers include whispering, hair play, and ear brushing. Not all people experience a positive response or any response to these triggers, though. ASMR, or autonomous sensory meridian ...