More people are finishing their search journey without ever clicking a link. That shift changes how you need to run paid ...

This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92% of all customer interactions are from phone calls? And very few know how ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. It is a truth universally ...

DiscoverMyBusiness unveils cutting-edge Google Ads strategies tailored to help law firms attract clients and boost ROI in 2025. PPC advertising is a game-changer for law firms, offering unmatched ...

One reason pay-per-click (PPC) marketing is so challenging is there isn’t one right answer to any problem. When considering account structure, there’s an argument to be made for single keyword ad ...

Content marketing produces 3x more leads per dollar spent than paid search advertising, offering exceptional value for small businesses with tight budgets. While PPC offers quick visibility, content ...

PPC marketing has the power to drive massive traffic and conversions – but one wrong move can drain your budget fast. Many marketers unknowingly make costly mistakes due to hidden platform settings, ...

PPC for luxury fashion isn’t just higher price points – It’s unique audiences, long purchase paths, and smart data. Learn how these brands can refine their strategy for growth. When it comes to luxury ...

Marketing has always loved a shortcut. Give the industry a new trend, a new interface or a new behavioral shift, and a new ...