An expanded use of automation. More advanced audience targeting. PPC practitioners now have a decreasing amount of control over accounts as Google pushes increased use of automation under their Smart ...

With recent shifts in privacy regulations and advertising technology, first-party data has become a powerful asset for pay-per-click advertisers. While Google abandoned its plan to phase out ...

Stay ahead of the curve with future PPC strategies for a privacy-first world. Adapt your advertising techniques in response to changing privacy laws and the phasing out of third-party cookies. The ...

SHERIDAN, Wyo., Nov. 20, 2024 /PRNewswire/ -- David Ispiryan, CEO of Effeect and Forbes Agency Council member, has shared a piece on Forbes titled "A First-Party Data Future: How PPC Advertisers Can ...

Warren Kinsella's Daisy Group consulting firm was behind a social media campaign to put the People's Party of Canada (PPC) on the defensive and keep leader Maxime Bernier out of the federal leaders' ...

The audio version of this article is generated by AI-based technology. Mispronunciations can occur. We are working with our partners to continually review and improve the results. Maxime Bernier, ...

Remember the ‘members only’ Park Street Privilege Club (PPC)? The one on Park Street, in the Park Centre building (next to M Bar Kitchen), sixth floor? The 9,000sq ft space that is divided into ...

The audio version of this article is generated by AI-based technology. Mispronunciations can occur. We are working with our partners to continually review and improve the results. Lisa and Warren ...