Ann Padley and Jenny Millar, co-authors of The Pricing Sprint and leaders of the consultancy Untapped Pricing, explore why ...

The fashion industry is facing major disruption from Trump’s sweeping tariffs, and Levi Strauss & Co. LEVI CEO Michelle Gass ...

Pricing is a critical element of the marketing mix (which also includes product, place and promotion). Pricing strategies must be devised to represent the value of the product, the perceptions of ...

While the zero-price effect lowers the entry bar and can fuel growth, it doesn’t guarantee easier conversions and carries ...

As price pressure increases, 68% of companies plan to raise prices to keep up with inflation. In light of this, with AI-based software, companies can dynamically optimize prices in real time and ...

Marshall Hargrave is a stock analyst and writer with 10+ years of experience covering stocks and markets, as well as analyzing and valuing companies. Robert Kelly is managing director of XTS Energy ...

Contracting in the 21st century is a complicated business with many moving parts, and one of the critical success factors to be able to produce positive cash flow and a 20 percent-plus profit ...

Option pricing and stochastic control methods constitute a vital intersection of quantitative finance and applied mathematics, offering robust frameworks for evaluating derivative securities and ...

The chain sells itself on being one of the best bargains in the business. — -- T.J. Maxx is the price reduction giant that sells itself on offering some of the best bargains in the business, but ...