In fact, no one has sued Red Bull because they haven’t personally sprouted wings. Nor has Red Bull been found by the US court to have done anything wrong. Rather, Red Bull has decided to settle a ...

An advert for drinks brand Red Bull which appeared on Demand Five has been cleared by the advertising watchdog following a complaint about its portrayal of a child in a sexual situation. It featured a ...

The Advertising Standards Agency (ASA) has told the producers of the energy drink 'Red Bull' that in future it will have to seek prior approval for its advertisements. Complaints dating back to 1997 ...

When Leeds United fans heard the news that Red Bull had bought a stake in the club, some were nervous, others were openly hostile towards the world’s third-most valuable soft drinks company. They have ...

The drinks brand transformed a classic video game into a live, drone-powered spectacle in the clouds.

The Austrian salesman turned a Thai energy drink into a marketing juggernaut that owned sports teams, media outlets and a winning Formula 1 crew. By Christopher F. Schuetze HANOVER, Germany — Dietrich ...

In the process of reporting and writing Net Gains, my book about soccer’s fits-and-starts analytics revolution, I came to realize that lots of people believed something seemingly heretical: that the ...