Reformation has been cultivating the look of cool girls everywhere since its inception in 2009. With their charming vintage prints and flirty, retro dress styles, Reformation has amassed a major ...

Nevermind June Gloom. You know it’s swim season. So let’s break down what’s hot and what’s not this season. Click on the slide show to get visual examples. Bright colors — “For 2010, it’s all about ...

It wasn’t so long ago that we were comparing women’s curves to fruits and assigning swimsuit cuts to specific body types. Skimpier bottoms allegedly looked best on petite frames, while full-coverage ...