J.Crew's immersive virtual store features six shoppable rooms and a Boathouse with interactive content highlighting the brand's heritage. Across the retail landscape, more stores are being built with ...

Virtual try-on fashion and AR shopping are transforming the way people buy clothes online, solving fit issues and creating a ...

Intelligent virtual store design is one of the fastest growing technology applications in the retail industry. It’s helping retailers deliver a compelling in-store experience that retains consumer ...

In reality, Arthur Coleman Jr. is in a training room at a Greenwood Walmart with plenty of elbow room and a pair of Oculus Rift goggles strapped to his face. But in virtual reality, the Walmart ...

The next item you try on at the mall might be a virtual reality headset. No longer relegated to video gamers, VR is coming to amusement parks, movie theaters and classrooms. But the technology ...

As retailers integrate these digital tools, consumers stand at the threshold of a retail renaissance. Brands should offer both tech-driven adventures and personalized shopping journeys. For a long ...

For the most part, ecommerce the world over presents in the same standard format — whether it be high-end jewelry or groceries, products are typically displayed in that familiar scrolling grid we all ...

Entrepreneurs are betting on the future of the metaverse and cannabis industries. In the last decade, developments in government legislation have led to the legalization or decriminalization of ...

Shoptalk on Wednesday announced the launch of a series of virtual events that will supplement Shoptalk's in-person events, according to a press release. Shoptalk Virtual Events will initially focus on ...

Virtual Reality (VR) is a hot topic in retail at the moment. The technology was the darling of the International CES in Las Vegas this January and Samsung recently made news not with the hardware, but ...

Virginia Business virtually sat down with Kate Stottlemyer, owner of Tweed, a small, family-owned brick-and-mortar boutique located in Henrico County’s busy Short Pump area, to get a feel for how ...