Penn said he's specifically looking at demand-side platforms and supply-side platforms.
Check out the pitch decks AI-powered advertising and marketing tech startups used to raise millions from venture capital ...
For a decade, ad tech equated more impressions and clicks with more value—until 2025 proved that scale could lie ...
In AdTech, no word has been more overused—or more hollowed out—than “transparency.” Every platform claims it. Dashboards are ...
As CTV matures, with heavier scrutiny on frequency, attribution, and audience quality, the trust gap between platforms and local advertisers is only widening. Advertisers don't just want better ...
I’ve been searching for the words to describe my feelings towards the current state of adtech. Terms like “stale,” “stagnant,” and “boring” are among the pejoratives that come to mind. But, if I had ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. In his now famous 2021 blog ...
CTO of AdMedia. System architect expert specializing in AdTech platforms. I build clean code and help foster a culture of innovation. As we approach the end of 2023 and look forward, the digital ...
(Reuters) -MNTN, an advertising platform for internet-connected TVs which has actor Ryan Reynolds as its chief creative officer, secured a valuation of $1.62 billion after its shares jumped 31.25% in ...
From Coca-Cola to Qatar Airways, FIFA’s top-tier partners will anticipate unprecedented levels of exposure when next year’s ...
2021 has been a good year to be an adtech investor. Valuations are surging, Wall Street is happy and exits are frequent and satisfying. It’s the perfect time to double down and invest in an area that ...
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