Small mistakes can boost likability, humanize competence and deepen connection. Here’s the psychology behind why imperfection ...

Intriguingly, this is what’s known as the “Ben Franklin effect”: when, after doing someone a favor, you actually begin to ...

Discover the Hawthorne Effect's definition, its historical context, debate over its validity, and how it influences human behavior studies and modern research.

Learn how the ratchet effect influences economic processes, consumer behavior, and market dynamics, with examples from political economy and business sectors.

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. Our mind wields a remarkable influence over our well-being. Its ability to ...

Film producer Robert Evans famously said, “There are three sides to every story: your side, my side, and the truth.” Evans had it right in some respects, as people can mistakenly create false or ...

You’ve likely heard of the placebo effect, but you might be less familiar with its opposite, called the nocebo effect. Placebos are medications or procedures that appear to be actual medical ...

It takes just the right conditions to produce lake-effect snow, but when they come together, it creates some of the most extreme winter weather found anywhere on the planet. Perfectly blue skies can ...

A lake-effect snow warning and winter weather advisory are now in effect across Northeast Ohio as heavy snow, blowing snow ...

The entourage effect is a theory that purports the synergistic effect of combining compounds in the cannabis plant. It suggests that using them together may provide more significant health benefits.

If you read about Hall effect sensors — the usual way to detect and measure magnetic fields these days — it sounds ...