“Grey’s Anatomy” has made 320 appearances on Nielsen’s weekly streaming rankings, more than any other series in the charts’ ...
The measurement firm has undercounted traditional TV viewership at the expense of its largest clients, according to some ...
Nielsen has further delayed the inclusion of methodological changes to its monthly Gauge reports following backlash that the ...
T-Cortina, Italy vaulted NBCUniversal and Versant ahead of YouTube in Nielsen‘s Media Distributor Gauge report. The breakdown ...
New data reframes anime fandom as a cross-platform, affluent audience, raising questions about industry blind spots and ...
Nielsen said it will delay even further the release of its popular “Gauge,” a monthly snapshot of viewing across linear and ...
A dispute over methodology changes pushed the release of February's summary back several weeks.
The integration accelerates demographic audience delivery across local markets and modernizes local TV measurement in the U.S ...
Nielsen wants to regain its reputation as a fully accredited TV measurement service. On Wednesday, Nielsen notched a bit closer to that goal with its announcement of Media Rating Council accreditation ...
All the recent commotion about alternative TV currencies, including some in the past month alone, has raised questions – which is to say, concerns – about the longevity of Nielsen panels. So, Nielsen ...
NEW YORK—Nielsen has announced plans in 2024 to expand coverage of its National TV out-of-home (OOH) panel in order to fully represent all U.S. TV households. The move will be particularly important ...
Previously Nielsen announced it would align itself in the adoption of the ARF DASH study's updated "universe" estimates.