It’s all too easy to get caught in the web of metrics, algorithm updates, and new SERP features. But what if we’re chasing shadows? The real purpose and benefit of SEO isn’t just increasing pageviews ...
What’s the difference between outputs and outcomes? Some think the question is merely semantic, or that the difference is simple: outputs are extrinsic and outcomes intrinsic. I think otherwise; the ...
Here's how focusing on outcomes, not just outputs, can align your SEO efforts with your organization's goals, resulting in a holistic impact. The post SEO outcomes vs. SEO outputs: Understanding the ...
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