The ever-evolving streaming landscape has entered a new phase marked by more stable growth after years of battling volatility and churn, according to a new report from the data firm Antenna. SVOD ...

At NBCUniversal, Yerrasani led a major platform unification effort that extended Peacock’s Streaming Data Platform and ...

As competing streaming services emerged, one way Netflix worked to differentiate itself was by developing proprietary content ...

Analyzing available data and speaking with research and ad execs, The Hollywood Reporter attempts to pin down how much viewing happens on various platforms. By Rick Porter Television Business Editor ...

Netflix, the streaming service that has been long criticized for a lack of transparency about how shows and films perform on its platform, will begin publishing a “comprehensive deep dive” into what ...

With streaming platforms, there are clearly too many competing for viewer attention and it also stands that simply being a content provider is not sufficient, continued success requires content ...

Netflix ripped the curtain wide open on Tuesday, releasing viewership data for nearly its entire catalog of original and acquired content. The streamer says this will be a new bi-annual report, with ...

Until a decade or so ago, TV viewership stats were easily accessible through Nielsen ratings, and the only trick was knowing the difference between a ratings point and a share. But in the streaming ...

Horse racing is one of the most thrilling sports to watch, yet historically one of the hardest for new fans to decipher. The ...

A recently disclosed list of like-to-like average viewer comparisons of streaming TV shows versus linear TV provides a more detailed version of what many of us have already figured out: Big streaming ...

Plex, a famous way for dads to show off their (okay, our) movie and TV hoarding acumen just got incrementally less useful for ...