Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

B2B disruption earns its power through trust. Bold ideas that reflect your brand’s essence and connect with your audience ...

Explore the best B2B campaigns of the year. Get the B2B Marketing Awards Winners Report 2025 for insights driving commercial ...

Account-based marketing (ABM). If you’re a B2B marketer, the chances are you’ve heard of it. But what is it exactly, and why is there so much fuss made of this B2B marketing strategy? Well, this blog ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Businesses are learning how influencer marketing may help increase brand awareness, ...

What are the latest successful ways for B2B brands to connect and nurture leads with their audiences on social media? Those crafting B2B social media marketing programs should consider employee ...

Let's take a few moments and look past our current reality—the one where we spend our days wearing athleisure wear, watching Tiger King, and spending eight hours a day on Zoom calls. Though we don't ...

The B2B leaders outperforming peers in ROI aren't collecting more data; they're building smarter, connected ecosystems where ...

According to the global report, marketers who are confident in their data are three times more likely to report revenue ...

As a B2B marketing agency, we've witnessed this firsthand with our clients. One particular instance involved a business on the brink of losing its market presence. Our team stepped in, bringing a ...