Discover how Affectiva’s emotion analytics uncovered surprising viewer reactions to Jaguar's Type 00 concept car ad. Learn ...

iMotions EduLabs Elevate Research, Empower Education Welcome to the future of higher education where academia meets application iMotions EduLabs are a fusion of our “Education”… See features now This ...

iMotions' Ergonomics Research Lab integrates advanced biosensors and data analysis tools to assess physical, cognitive, and environmental factors, enhancing workspace design and human performance. See ...

Join us in Sydney from 1–3 December 2025 for the Australian & New Zealand Marketing Academy Conference. Hosted at Macquarie University, ANZMAC 2025 brings together academics, industry leaders, and ...

Have you ever noticed how a bright red “SALE” sign instantly grabs your attention, much the same as “STOP” signs, or how a blue-walled café makes you feel relaxed? Color affects us all the time and ...

As we all know, the human brain is the control room of the body. It is capable of processing and interpreting all of the sensory information we are bombarded with every day. Much of this information ...

Have you ever wondered why some days you can clearly remember locking your front door in the morning while heading off to work, while other days you can’t recall at all? Chances are, you’ve ...

Over the past decade, the use of neuroscience tools in market research has progressed from a “nice to have” add-on, to an essential part of any consumer research study. As we have detailed before on ...

Bias isn’t just a flaw, it's a feature. Biases are the brain’s shortcuts for surviving an overwhelming world. This guide ...

Optimize content and media spend by measuring consumer responses to videos, ads, movies and TV shows – unobtrusively and at scale. Affectiva Media Analytics empowers brands with real-time, scalable ...

There is something immediate and emotional about good design. Living and working in a place where design is intentional and done with the users in mind, has shown positive, psychological benefits. It ...

How does the brain react to fragrances? Your brain reacts to external stimuli, that is an indisputable fact but how does your brain respond specifically to fragrances? We have many ways of perceiving, ...