Marketers know the difference." 2025 will go down as one of the most jarring years the Australian advertising industry has ...

If the last decade fragmented our focus and pulled us inward, the decade ahead may do the opposite. Face-up media hopefully ...

Australian Traffic network (atn) CEO, Vic Lorusso, has been appointed as the global CEO of media platform gtn, the parent ...

Creative agency Tightknit Studio has developed a new service model with social impact brand Thankyou, beginning with its ...

OMG, which in the half year to June was at the top of the pitch league, lost its place despite a string of big wins including ...

Blue Ocean Media has been appointed to manage media strategy, planning and buying for GemLife, an over-50s lifestyle resort ...

The IMAA said its 2026 work will include the release of a Trend Report, updated AI guiding principles and data and privacy ...

Independent creative agency Sunday Gravy has appointed John Minty chief financial officer. “Sunday Gravy feels like a big ...

As the story goes, “You can’t put the genie back in the bottle”. So, when it comes to AI, we need to choose our three wishes ...

Creatives didn’t predict the future. They briefed it. Then someone went out and built it. In 2025, the threat isn’t AI. The ...

Netflix, once the streaming underdog in the world of television and movies, is buying Warner Bros. Discovery (WBD) in a $US82 ...

I also recall thinking that predictions from advertising executives are like weather forecasts from people selling umbrellas.