“Touch is a critical aspect of ASMR videos,” says Joydeep Bhattacharya, professor of psychology at Goldsmiths, University of London who studies ASMR. “Skin is our largest organ; humans crave touch. It ...

To the uninitiated, these videos might sound like something you would usually find in a very particular, potentially risqué corner of the internet. Maybe you’re more familiar with the purely ...

If you’ve spent any time watching YouTube, listening to comedy podcasts, or reading internet comment threads, you’ve probably come across the phenomenon known as ASMR — or, “autonomous sensory ...