Confident Marketers are nearly four times more likely to be fully aligned with their sales teams, with 22% reporting fully ...

Marketers across all industries have been attempting to course-correct the over-emphasis on performance marketing this year, ...

B2B disruption earns its power through trust. Bold ideas that reflect your brand’s essence and connect with your audience ...

Discover how AI is transforming PR and marketing by automating repetitive tasks, improving workflows, and freeing teams to ...

B2B marketers are urged to ditch MQLs, stop fixating on attribution and flex their strategic muscles to resist being boxed ...

In a statement quoted by Ad Age, WPP said it “values its long-standing partnership with IBM” but has elected not to re-pitch ...

B2B marketers who integrate paid, earned, owned, & shared media as a connected strategy can increase the business impact of ...

Marketers explain why prioritising critical thinking, learning to listen and beefing up your business acumen is the route to greater strategic influence.

Walker Sands, an integrated B2B growth services agency, announced today that marketing executive and advisor George Gallate ...

The Drum Awards Festival celebrates the leaders pushing B2B marketing toward richer stories and sharper strategy. Follow ...

AI-native digital ad platform Metadata.io recently launched a new agentic ad platform that spans processes from buying to ...

B2B marketing leader & CMO Stuart Matthewman shared that most “CX issues” he hears about aren’t journey problems, they’re ...