A former janitor at Frito-Lay, Richard Montañez, pitched the idea of Flamin’ Hot Cheetos to the CEO of PepsiCo, owner of Frito Lay, after sprinkling chili powder on a batch of undusted Cheetos when a ...

If you buy something from a link, Vox Media may earn a commission. See our ethics statement. This was less of a stunt, more of an adjustment to a foreign market, but Cheetos realized that cheesy ...

A perfume that smells like Cheetos? Called Cheeteau? It may sound like an April Fools’ joke. And it is, but only sort of. The Cheetos brand has produced a real perfume called Cheeteau. They are actual ...