An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

Benjamin is a business consultant, coach, designer, musician, artist, and writer, living in the remote mountains of Vermont. He has 20+ years experience in tech, an educational background in the arts, ...

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Google is set to limit cross-app tracking on Android devices as part of a broader extension of its privacy controls, bringing it more in line with Apple's policies. The tech giant revealed on ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Tracking form submissions is a crucial aspect of marketing success, as it allows organizations to gather valuable data about their audience and their preferences. By keeping track of the forms ...

Conversion is usually preceded by several interactions with a website or an app. Attribution determines the role of each touchpoint in driving conversions and assigns credit for sales to interactions ...

If you are interested in scaling your Shopify business, you will need to make adjustments based on data analytics and not assumptions. Implementing Google Analytics will give you the information you ...

Designed to provide seamless integration with Google Analytics, this app enables businesses to harness the power of data-driven insights without code. Composability is at the heart of our platform, ...