Forbes contributors publish independent expert analyses and insights. Alison Coleman is a U.K.-based journalist who covers entrepreneurs. A company’s name and logo can play a huge part in its success, ...

Most artists and designers (logo creators) begin each project with a rough sketch, whether it's a drawing or just written out notes of what you'd like to include. Giving yourself a brainstorming ...

Think of a large, well-known company in your line of business -- one that you admire and aspire to emulate. More than likely, the first thing that comes to mind is its logo, which burns itself into ...

A clear, memorable logo is one of the simplest ways to make your business stand out online, and it can shape how visitors ...

Other than your brand name, your company logo is one of the most important things people will notice when they discover your brand for the first time -- and it’s something they’ll continue to see and ...

Opinions expressed by Entrepreneur contributors are their own. Your company’s logo is the visual figurehead of your brand, so it’s important to get it right. Whether intentional or not, every detail ...

Design is used in almost everything,from the design of a lightto the design of the logoon your sports gear. Logos are a key partof the identity of a business.As the company becomesmore well-known, so ...

For most of history, design was the last step in starting a business — something entrepreneurs invested in once the idea was ...