The PGA WEST Performance Lab makes the latest tour-level technology part of the learning process for everyday golfers.

At CEATEC 2025, Fujitsu expanded its ongoing exploration of what it officially calls its “AI technologies for human augmentation” with a new ...

Full Swing, the golf simulator and launch monitor trusted by Tiger Woods and other top professionals, is expanding its innovative and award-winning technology to a new sport with the introduction of ...

Laced Golf co-founders Tyler Kenney and Zach Smith took a modest idea during a round at Overton Park 9 in Memphis and are ...

The holiday season is here, which means you're probably wondering what to get for your favorite golfer. We asked PGA of ...

Sydney, Australia, November 14, 2025-- Artificial intelligence continues to advance across multiple sectors, and golf is emerging as one of its latest areas of transformation. The integration of AI ...

The global AI in sports market reached USD 1.2 billion in 2024 and is projected to grow at a compound annual rate of 14.7 percent through 2034. Golf, due to its individual structure and technical ...

He's got four World Series Rings and bowls a perfect game here and there, but what about his golf swing? Let's break it down. Mookie Betts has earned every accolade you can imagine in baseball. He is ...

Golfers deserve cool multitools too. This one measures 5 x 3.5 inches and features seven tools: a ball market, brush, stroke ...

The frustrating part about being an average golfer is that my game lacks consistency — other than the fact that I consistently mishit the golf ball over and over. Why’s this happen? Because my ...