Future linear core TV advertising revenues will continue to decline by 6% to 8% for the next two years, according to MoffettNathanson Research. For 2025, total linear core TV ad revenues are expected ...

Apple today shared its annual holiday season ad, titled A Critter Carol, as well as a behind-the-scenes video showing how it was made. In the short film, set in a snowy forest, a group of woodland ...

When a Marblehead man began shattering strength marks, a Brookline man reached out. Together, they’ve rewritten the record book. BROOKLINE — As far as human movements go, a pull-up is practically a ...

Apple TV won’t have a Netflix-like awakening anytime soon with regard to an ad-supported option of its streaming service. For many years, Netflix resisted many industry analysts who expected and ...

’Pause ads’ are on the rise with nearly all the major TV streaming services. In case you’re unfamiliar, these are the ads that appear on-screen whenever you pause a TV show or movie. Brian Steinberg ...

A moment that is frozen in time has become one of the media industry’s hottest areas of focus. Most consumers are prone to dislike the interruption that TV commercials bring, which is why many of them ...

Apple TV has "no plans" to launch an ad-supported streaming tier for the platform, according to Apple's head of services Eddy Cue, speaking in interview with Screen International. Asked if there were ...

The heads of Apple TV have “no plans” to bring ads to the streaming service, balking, at least for now, at a strategy that has driven success for Apple’s streaming rivals. In its November 2025 issue, ...

Senior Vice President of Apple Services Eddy Cue says it's better for consumers 'not to get interrupted with ads.' Reading time 2 minutes Unlike most major streamers, Apple TV+ is still prioritizing ...

Apple TV is about to wrap its best year ever, and in the latest Screen International, Eddy Cue and more talk the streamer’s 2026 pipeline, ad-supported plans, film strategy, and more. Eddy Cue and ...

After spending much of the year sloping steadily downward from a January peak, TV drug ad spending picked up in a major way last month. The combined outlay for the top 10 brands in October weighed in ...