Definition of Marketing Research Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and define opportunities …

Oct 24, 2024 · A winning marketing strategy is your key to cutting through the noise, engaging your audience, and driving business growth. It goes beyond individual

Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders …

What is Marketing Ethics? Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, …

Bridging at the Frontiers: Marketing for a World in Transition As the AMA’s first conference outside the U.S., Bridging at the Frontiers highlights marketing’s unique role in connecting diverse ideas, …

Nov 20, 2024 · Strategic marketing is a focused approach that aligns every marketing move with big-picture business goals, aiming to build a lasting competitive edge. Unlike traditional marketing, which …

The Essential Community for Marketers The AMA is a community of future marketers and dedicated professionals who work, teach and study in the field.

Mar 19, 2025 · Explore top digital marketing strategies for 2025, including search engine optimization, AI, automation, content marketing, and more to drive growth.

Nov 21, 2024 · Marketing is measured by long-term metrics like brand health, customer retention, and customer satisfaction, reflecting its goal of steady growth and lasting relationships. For example, a …

The AMA Marketing Team Skills Matrix Toolkit is a spreadsheet-based resource designed to help marketing leaders assess the capabilities of their teams by Evaluate marketing team capabilities with …