From Awareness to Advantage: Branding Lessons from David Aaker
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YouTubeWorld's Greatest Business Thinkers Podcast
From Awareness to Advantage: Branding Lessons from David Aaker
Summary: What if everything you thought about branding was missing the real asset underneath? What if the most powerful driver of growth in your business isn’t your product, your pricing, or your marketing spend? In this episode of World’s Greatest Business Thinkers, Nick Hague speaks with David Aaker, widely regarded as the father of ...
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